Podcasting is the New Direct Marketing
August 29, 2008 by Rebecca Zwar · Leave a Comment
Consider Why Podcasting Is The New Form of Target Marketing
Talk Directly To Your Prospect - with the massive amount of advertising noise consumers and businesses contend with the challenge is to stand out from the rest. Traditionally this means spending thousands on well crafted messages to catch people’s attention and many thousands more on print (which is declining in public favor due to environmental considerations). With Podcasting consumers are choosing to tune in to your message. From an advertising standpoint you couldn’t ask for a more targeted way to gain your prospect’s attention.
