Teleseminar Audio Quality: Cleaning it up

We all know what it’s like to listen to a teleseminar replay. If there’s just one speaker, then it’s not too bad. That person’s voice is probably coming through within a relatively narrow range of sound. But, when you have multiple people who are speaking, and who are using all different types of telephones, coming across lines of differing quality, then the audio begins to suffer a bit.

Some speakers come through louder than others. And, this can make for a very frustrating experience for a listener who may need to be constantly adjusting the volume on their computer or other listening device to hear what’s being said.

Fortunately, there are some tools out there that you can use to help fix this problem. One such tool is Levelator. A quick description of the product … Read more

Value of a Strong Personal Brand: Increase Your Customer or Client Loyalty

Over time, you’ll increase your brand presence by continuously implementing strategies that express your unique value. The continuity of the message combined with the length of time you’ve marketed or promoted your brand will significantly influence your client or customer loyalty.

Think about brands like Coca-Cola® or Disney® which you may have experienced for three, four or even more decades. These brands have consistent messages. They’ve been strongly promoted and marketed on a continuous basis.

These focused efforts have built significant brand value in the minds of consumers. Familiarity, in fact, breeds loyalty. People identify and feel safe with brands they know, like, and trust. Similarly, you can accomplish this with your own personal brand. Consistency, continuity and time – these are the magic ingredients. Combine these with top-notch delivery of your products and services and you have a recipe for success.

About Tara Kachaturoff

Tara Kachaturoff is a Certified Personal Brand Strategist and a Certified Online Identity Strategist who works with professionals and entrepreneurs to help them stand out from the competition. She provides insight, creative ideas, support, structure, and organization to the creative process of personal branding. http://www.PersonalBrandEssentials.com

Time: The Essence of a Well-Presented Teleseminar

Time is an important component in any teleseminar presentation. There’s a lot to write about when it comes to this topic, so I’ll explore it now and also in future postings. As a teleseminar presenter, we need to be cognizant of time. We need to start on time and end on time. We need to plan our content carefully so that we can get everything completed in the time allotted. We need to cue certain things to play into our teleseminar whether it is bumper music or pre-recorded segments. Time is of the essence. We only have so much and we must use it wisely. Read more

Define Your Brand: Be a Leader in Your Niche

Question:  How can you become the leader in your niche?  Answer:  Embark on a continuous campaign to nurture, maintain, sustain, and grow your personal brand.  Personal brand management encompasses all the activities that you undertake to promote your brand.

There are a number of strategies that you can use to communicate your brand on a regular basis.  Some examples include public speaking, writing and publishing articles online, blogging, issuing press releases, creating and updating online profiles on various networking sites and podcasting.  It isn’t enough to just do these things once.

Whatever strategies you select, they must be implemented on a regular basis.
Consistent and continuous promotion of your brand, along with providing high quality products and services, will quickly elevate you above the competition.  Likewise, for careerists, you, too, will stand out as you consistently demonstrate your strong brand attributes through your daily work efforts.

What are you doing to define and extend your personal brand?
About Tara Kachaturoff

Tara Kachaturoff is a Certified Personal Brand Strategist and a Certified Online Identity Strategist who works with professionals and entrepreneurs to help them stand out from the competition. She provides insight, creative ideas, support, structure, and organization to the creative process of personal branding. http://www.PersonalBrandEssentials.com

Differentiate Yourself: Celebrate Your Uniqueness

Your brand can be used to differentiate you and your business. In a world characterized by ever-increasing competition, it’s important to create a memorable impression in the minds of others. And the fastest and easiest way to do that is to have a clearly defined personal brand. Your brand is made up of all that you are as well as everything that surrounds you. We often refer to this as your brand environment.

There are many ways to differentiate you and your business. Here are a few examples:

• How you shake hands
• The way you dress
• The types of clients you work with
• Your niche
• The organizations you belong to
• The books you read
• Your stationery - it’s design, color, font
• The décor of your office or cubicle
• How your receptionist answers the phone

For the careerist, you differentiate yourself through your office demeanor, the department in which you work, the position you hold, your degrees and certifications, and by the types of internal corporate activities with which you’re involved, to name just a few. Added to this are the activities in which you engage outside the organization which are supportive and furthering of your personal brand. These might include publishing professional articles, whitepapers, and books; representing your company or industry at conferences; and producing high quality online content, perhaps in the form of a professional blog or podcast.

What’s unique about you? If you’re not sure, ask your friends or business colleagues about what they find memorable about you.
About Tara Kachaturoff

Tara Kachaturoff is a Certified Personal Brand Strategist and a Certified Online Identity Strategist who works with professionals and entrepreneurs to help them stand out from the competition. She provides insight, creative ideas, support, structure, and organization to the creative process of personal branding. http://www.PersonalBrandEssentials.com

Teleseminars: Keep Yourself Organized

As a virtual assistant, keeping organized is at the top of your list. When you’re managing multiple clients and juggling multiple teleclasses or teleseminars, it helps to have one place where you can keep track of all the details.

I especially like using Basecamp for managing all of my projects. It allows me to do a number of things which are helpful when managing the logistics of teleseminars — whether for myself or my clients.

1. To Dos. I use the To Do list feature to list all the various tasks that need to be completed for each teleclass – from writing and sending emails, to tracking all the call-in numbers and other items. Now you can associate various To Do items with Milestones (calendar reminders) – which is very helpful. You can even make To Do list templates which allow you to create a re-usable template that you can automatically set up each month or each time you need to complete a series of tasks – no more retyping of entries every week or month. Read more

Define Your Personal Brand to Focus Your Efforts

One of the most important benefits of a clearly defined personal brand is that it allows you to focus on the right things. After you’ve completed the personal branding process, defined your brand statement and drafted your brand profile, you’ll have a great deal more clarity about who you are, how you’re perceived and what you stand for.

Clarity brings focus. You only have a limited amount of time, money, and energy. By focusing on what your brand means in the hearts and minds of others, you’ll be able to target your business development, marketing, and other efforts more effectively. You won’t waste time going in the wrong direction. Why? Because every strategy you undertake will rally around one thing – your brand statement. So whether you’re developing a new product, giving a presentation, writing a book, or developing a new training program – your brand message will be the same.

Rather than trying to serve everyone, you’ll focus on your brand to make sure that it’s communicated consistently and continually. Whether you’re designing packaging for a new product or scripting the greeting on your voice mail, everything will paint a consistent representation of your brand.
Define your brand to focus your efforts. You’ll enjoy the results.

About Tara Kachaturoff

Tara Kachaturoff is a Certified Personal Brand Strategist and a Certified Online Identity Strategist who works with professionals and entrepreneurs to help them stand out from the competition. She provides insight, creative ideas, support, structure, and organization to the creative process of personal branding. http://www.PersonalBrandEssentials.com

Teleseminar: What’s Your Agenda?

As a teleseminar leader, it’s important to lay out a structure for your teleseminar. While you can call it many things, it can be referred to as your agenda or outline. Human beings tend to be more productive and focused when presented with a structure. It provides them with boundaries, context, and other informational clues so that they can understand the operating environment. It also provides them with a sense of “safety” because they have been given more data for understanding.

If you want to make people feel comfortable around you, always give them plenty of information. The more data points, the easier it is for people to relax around you and be more receptive to what you have to offer. Read more

Teleseminar Connections: What’s in a Name?

Our name is an important component of defining who we are. It’s how we are differentiated from and recognized by others. I love my name and still consider it my most favorite gift from my father. Our names give us an identity and when people use them, we feel validated on some level. Using someone’s name in a conversation with them can create deep-level connections that touch them at the heart-level.

Think about it. Who calls you buy your first name – typically your loved ones. Your parents were the first to call you by your name – the two people who loved you most dearly. When others use your name, you respond to them differently. It opens you up. You’re more receptive. It warms your heart. Read more

Teleseminar Management: Keep a Rein on Runaway Participants

As a teleseminar leader, it’s important to maintain control over the call from beginning to end. How well you lead will greatly affect how your participants perceive you. And this can mean the difference between them becoming your client or steering clear of all future involvement with you.

It’s important to set the proper expectations when you first market the seminar, and then clearly communicate and demonstrate your plans throughout the actual event. You need to deliver on your objectives while meeting the expectations of your participants. Read more

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