Website Updates - Handy Checklist for Keeping Your Site Up-To-Date
August 29, 2008 by Julie Ensor · Leave a Comment
Update your site once a month with this checklist:
1. Add new material. New material keeps your site vibrant, and makes the site more robust over time. The new material also gives search engines more to find, and offers prospective clients a more complete picture of you, your business and your commitment. Most importantly, new material maintainsyour connection to the site, which increases the likelihood that you’ll use it. Adding an article, news from your field, a teaser, or a new question-and-answer to your FAQ list is an easy way to enrich your content.
2. Modify the text to match your development. Your business is constantly evolving as you develop new interests and skills. Use your Website to fine-tune your story - it will become a magnet that attracts the clients you really want and dissuades people who aren’t a good fit for your practice.
